Spartan Race Canada needed help with managing their three main social media channels: Facebook, Twitter and Instagram. They needed to consistently push out engaging content to their followers while also communicating important race information and organic promotional campaigns.
One Peak was brought on board to help Spartan Race Canada utilize their social channels effectively from both a marketing and customer service perspective. One Peak ensures the social channels are the go-to hub for upcoming event information, a leader in the industry to find fun/inspiring content and a safe place where fans can engage with the brand and have their questions answered. By carefully choosing photos from the Spartan library and pairing them with engaging copy, One Peak is able to develop top-performing content consistently to the three channels. One Peak strategizes monthly organic campaigns (Ex. #SpartanLoveStory, #NewYearNewYou) to keep fans engaged and the digital conversations flowing.
Consistent social media channels lead to brand awareness, customer loyalty and in turn – sales! With One Peak’s help in creating engaging content, Spartan’s social channels maintain a gradual incline in followers and their engagement average sits well above the industry standard. Spartan’s social channels have become the company’s #1 digital platform – a brilliant tool to relay information and increase race registrations.